Responsibilities: Brand Strategy Development, Logo Design, Content Strategy, Website Strategy and Design, Copywriting, Print Collateral Design, Print-ready files

m'bala, a revolutionary fitness program, needed to go from a conceptual exercise class to a full brand. Working hand-in-hand with the client, I researched, analyzed and strategized to bring her vision to a full brand development, including logo design, website design, print direct marketing collateral, content strategy and copywriting.

Tools: Adobe Illustrator, Photoshop, Lightroom and Wordpress platform